The Cardivera Team
Craig is CEO and Visioneer for Cardivera, and is constantly thinking of ways to improve businesses and lives. Craig is a revenue architect, finding ways to grow business revenue profitably. He is also a serial entrepreneur who has led and been part of seven startups.
Craig started his career in technology, serving as the senior technology manager for multiple firms, completing his tenure in technology as Chief Technology Officer for McKim & Creed, a Fast 50 and Top 200 consulting engineering firm serving the Southeast U.S. He started Blue Sahara, a software company focused on creating revolutionary solutions for the water utility industry, leveraging assisted intelligence and high-performance computing to solve problems in seconds that often took a day previously.
In 2008, Craig started Big Think Innovation, Inc., a business strategy and innovation consultancy. Big Think has advised companies from startups to global firms, providing insights and innovation around corporate strategy, marketing strategy, organizational design, and revenue maximization.
In 2019, Craig reached out to his long-time friend, Jeff Nischwitz and invited him to co-found Cardivera.
Craig is a Beta Gamma Sigma graduate of UNC Kenan-Flagler Business School, where he received his MBA. He is also president of the Raleigh-Durham Chapter of Beta Gamma Sigma. He designed his undergraduate major at N.C. State University in Professional Communication.
Craig has also spoken to national and international audiences on topics including leadership, innovation, water security, and IT/Business alignment, among others.
Craig has been married since 1988 to his brilliant and lovely wife, Julie, and has two sons, Austin and Jameson, who are in their 20s. Craig considers his sons to be his biggest accomplishment, followed closely by over 30 years in a happy marriage.
Known as a Facilitator of Truth, Snow Globe Shaker and the Leader of Shift, Jeff Nischwitz is a man on a mission – a mission to help people shift how they lead and thereby shift their leadership impact. As an international leadership, team engagement and culture speaker, Jeff Nischwitz is known for his unique perspectives, for challenging traditional thinking, and for delivering tangible shifts for leaders to grow their people, build their businesses and enhance their relationships.
Jeff is the Founder and Chief Snow Globe Shaker of The Nischwitz Group, a speaking, consulting and coaching company that transforms people and organizations—one truth at a time! Jeff energizes audiences on a wide range of topics including leadership, relationship building, building self-accountable teams, navigating change and personal transformation. As a leadership and personal transformation coach, Jeff uses his gifts of intuitive listening, pattern spotting and questions to help his clients identify their obstacles and overcome them so that they can grow themselves, their business, their relationships, and their impact.
Beginning as a successful lawyer, Jeff first modeled courageous change when he left the corporate law firm where he was a partner to take the leap into entrepreneurship to create his own law firm. After building and growing that firm into a northeast Ohio success story, Jeff did what few dare to even consider: he left that which he knew and which was successful to go in search of his true calling. For Jeff, merely succeeding without loving what he does was not acceptable. Like many entrepreneurs, Jeff’s journey had many twists, turns and yes, stumbles, which Jeff openly shares and speaks on as part of his authentic story telling—the good, the bad and sometimes the ugly. After several years of trying to fit into the traditional corporate and business world, Jeff once again leapt into his true life when he founded The Nischwitz Group. Jeff now helps entrepreneurs and owners grow and accelerate their businesses and teams.
Jeff is the author of four leadership and business books.
- Jeff’s most recent book – Just One Step: Walking Backwards to the Present on the Camino Trail (Eagle Heart Press 2020)
- Arrows of Truth: Simple Shifts for Personal Transformation (Eagle Heart Press 2016)
- Unmask: Let Go of Who You’re “Supposed” to Be & Unleash Your True Leader (Motivational Press 2014)
- Think Again! Innovative Approaches to the Business of Law (American Bar Association 2007)
Jeff grew up in Dayton, OH and graduated from Ohio Northern University (B.S. Business Administration). He later received his J.D. degree from the Ohio State University College of Law. Jeff is the proud father of his two adult sons, Eric and Kyle.